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The last decade of 2010 – 2020 witnessed the true e-commerce boom in India with every other major retail player focusing on establishing an effective online presence. ‘Omni’ became the buzzword and online business became a crucial factor in driving revenue. Thus started mirrAR with the mission to redefine the retail segment online by serving 3D & 360 degree shopping experience on their websites, mobile apps and social channels. Through cutting edge AR solutions, it lets shoppers virtually try-on products on themselves to the highest efficiency and accuracy or virtually interact with them in the physical environment (i.e. preview placement) before making a purchase. This convenience as provided to consumers is what let mirrAR to be trusted by the leading names in jewelry, eyewear, watches and bags and it emerged as the market leader in the category. 

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